User Journey Maps

We are trying to pull down silos, but building new ones, about tools and methods. "This is UX and not service design". It's more useful to discuss how we work instead of which methods we use. The mistake is to go into research with validation mindset instead of research mindset.

A Customer Journey Map is not a ****ing deliverable / Marc Stickdorn

Why I hate on journey maps

Common journey map mistakes

Current state

Future state

Backlinks

  • Service Design

    Service design is a good tool, but spezialing in it has downsides.

    Definition of service: Products of economic activity that you can't drop on your foot, ranging from hairdressing to websites. – The economist

    Service

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