Implementation
Marc Stickdorn – Doing is the Hard Part: How to Embed Service Design in Organizations
- Call it what you like
- Do shitty first drafts
- You are a facilitator
- Doing not talking
- Yest, but ... & Yes, and...
- Find the right problem before solving it right
- Prototype in the real world
- Don't put all your eggs in one basket
- It's not about tools, it's about changing reality
- Plan for iteration... then adapt
- Zoom in and out
- It's all services
People don't want service design, they want problems solved