Personalization
ML Personalization
- Hackernoon: Why personalization projects fail
- Optimizely is working with ML targeting feature
https://www.optimizely.com/products/personalization/
Adobe Target
https://www.youtube.com/watch?v=9ki7XJfzcD4
Experiments HBR: Surprising power of experiments
https://docs.google.com/presentation/d/1s1G4SPLOpdgztXHdz8dVHuNFrl77LQ-t_wztgZ69fx4/edit